It made me think whether businesses could use stories for their terms and conditions.
Example: No Liability for Cancellation
I looked for some T&C on the Mojo Life website and found this clause:
“MojoLife Ltd is not liable if circumstances outside our control force us to cancel this event (in these unlikely circumstances we would aim to reschedule the event, if appropriate).”
Perhaps this clause could be adapted to tell a story and reflect what MojoLife stands for. It could become part of their brand by being whispered among clients. It could become part of the weaving of the stories of their history.
I didn’t ask Andrew about whether they’d ever had to cancel an event, but that experience could form the basis for a rewrite. Or they could say something like:
“In 4 years of business, we have never had to cancel an event. But should the unexpected happen we will do our best to rearrange it at a time convenient to you. If that is impossible, we will review how we can provide equivalent value to you, although we cannot offer refunds.”
It might be longer, but doesn’t it say more?
If you have any terms and conditions you want me to review, comment on or revise, then drop me a line.