This clause from Pinterest’s T&C is worth reviewing:
“We value hearing from our users, and are always interested in learning about ways we can make Pinterest more awesome.”
I like this clause. Firstly, it isn’t designed to be legal. It just asks users to communicate with them. It talks about Pinterest’s values.
Generally, contracts should set out what you will do – tasks and actions.
But contracts also can set out your why. Goals, aims, values, beliefs are all part of your why.
If you have something that’s important to your company, let other people know.