The Dotted Line: Add a little colour

Although advertisers have spent 100 years saying a picture is worth 1000 words, I prefer a more logical approach. In 1861 Turgenev a scientist said a “drawing shows me at a glance what might be spread over ten pages” of text. Visuals are a great way to get attention, convey meaning to a global audience, and can help shorten complex contracts too.

A huge book sits in a painted landscape with a tree in front of its left pages and a double track through grass leading to the tree. White whispy clouds and black shadows of birds are in the sky, and the pale orange sun appears to be setting to the right of the book.

How can you make your contracts child’s play?

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