There’s a certain honesty in this tick box:
From a UX perspective, the lack of a link to the terms and conditions is an own goal – ironically, the page was part of the voting form for the Women in Legal Tech awards.
According to research (New York Times) less than one in a thousand people read online T&C. These terms are not there to change our behaviours, establish trust or manage expectations. Those terms and conditions (and their traps) are merely a tool for legal enforcement.
My research backs this up:
- In a recent webinar on construction contracts for Carbon Coop, 67% said that legal enforcement was the primary purpose of the contracts they sign
- In my research with global business experts and futurists, 86% said contracts were primarily legal tools.
That’s a damning indictment of a tool which is meant to help you do business!
What should you do?
Decide the purpose (or why) of your contracts and write them to suit that primary purpose.
