There’s a certain honesty in this tick box:

By submitting this form you agree our traps in terms and conditions

From a UX perspective, the lack of a link to the terms and conditions is an own goal – ironically, the page was part of the voting form for the Women in Legal Tech awards.

According to research (New York Times) less than one in a thousand people read online T&C. These terms are not there to change our behaviours, establish trust or manage expectations. Those terms and conditions (and their traps) are merely a tool for legal enforcement.

My research backs this up:

  • In a recent webinar on construction contracts for Carbon Coop, 67% said that legal enforcement was the primary purpose of the contracts they sign
  • In my research with global business experts and futurists, 86% said contracts were primarily legal tools.

That’s a damning indictment of a tool which is meant to help you do business!

What should you do?

Decide the purpose (or why) of your contracts and write them to suit that primary purpose.

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